In 1854 Peter Heinz came to America from Germany. He traveled up the Mississippi River to Alton and settled in Carlinville, Illinois to start a new life. He chose furniture and casket making and built a loyal following. He logged a diary that is still in existence that detailed his journey across the ocean and his travels up the Mississippi. Peter had four sons - Al, Charles, Henry and Gustav - who continued to grow the business and build a solid name for the company. The store still exists in the same building that dates back to it's roots. A long line of customers was starting to form, and the history was starting to build.

Together, the four brothers ran ran the business until Gustav was the only one left. Gustav's sons - William, Howard, and Harold - eventually took over. The funeral home and furniture store continued to thrive and evolve. In 1979, Harold’s son Gregory bought the store. Greg Heinz ran the business faithfully to keep the heritage alive and raised two daughters, Ashlee and Danlee.  He ran the business for over 30 years. Greg grew the floor covering business and partnered with many long-term brand names that we still use today.

Danlee (Heinz) Whitler and her husband Greg Whitler bought the family business from Greg Heinz in January of 2016. The heritage of the business and the story it told was the key factor in becoming new owners. It is amazing to believe that a small family-owned business is still alive and thriving. They, along with their kids Marlee and Evee, plan to keep the business going and hopefully hand it down again. Both Danlee and Greg Whitler were born and raised in Carlinville and graduated from Carlinville High School. They have big plans for the store and say it is as busy as it has ever been.

 That's five generations of loyal customers who know we will be here to take care of their needs!


Out with the old as they say... Greg might be having a little trouble letting go but the girls promise it will be ok!